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Filtering by: Publisher Forest Research Laboratory, OSU College of Forestry Academic Affiliation Forest Products

Stopping the Slide -- Market Share Shifts in Structural Floors: A Teaching Case Study

Creator:

Hansen, Eric and Smith, Robert

Abstract:

In this case study, an Oregon softwood lumber company faces deteriorating market conditions and loss of market share for its 2 x 10 and 2 x 12 floor joists in the southern California market. The evolution of the marketplace and the growth in market share of wood I-joists are explained...

Resource Type:

Technical Report

Full Text:

Professor–Exten- sion Specialist in the Department of Forest Products, College of Forestry, Or- egon State