Index Catalog // ScholarsArchive@OSU

Start Over

Filtering by: Advisor Hansen, Eric Neal Academic Affiliation Forest Products

Segmenting single-family homebuilders on a measure of innovativeness

Creator:

Fell, David R.

Abstract:

The goal of this study is to provide a better understanding of new product adoption by single family homebuilders. Information from this study will be useful to producers of new and existing engineered wood products in targeting their market development efforts. Homebuilders are studied with the goal of segmenting them...

Resource Type:

Masters Thesis

Full Text:

Approved: -----------.----~ Eric Hansen The goal of this study is to provide a better understanding of
An analysis of consumer response to environmentally certified, ecolabeled forest products

Creator:

Anderson, Roy Carl

Abstract:

Historically, researchers have used surveys, focus groups, and anecdotal evidence to evaluate consumer response to environmentally certified, ecolabeled forest products. These methods generally measure consumer attitudes toward certified forest products. Since the strength of the correlation between attitudes and behavior has long been questioned, consumer response to certified forest products...

Resource Type:

Dissertation

Full Text:

ACKNOWLEDGEMENTS The author is sincerely appreciative of the following people: Dr. Eric Hansen for his guidance
Using quality function deployment to achieve a market orientation : an application with wood products companies

Creator:

Wagner, Ernesto R.

Abstract:

This document presents a new method for improving the market orientation of companies. In that regard, I developed a new Quality Function Deployment application (QFD), which compares customer needs with company competitive advantages, in order to determine those advantages that best satisfy customer wants and needs. The methodology was applied...

Resource Type:

Dissertation