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The German publishing industry : managing environmental issues : a teaching case study

Creator:

Hansen, Eric, Lawton, Steve, and Weinfurter, Stefan

Abstract:

This case study describes the challenges that con-front the German publishing industry as it attempts to implement environmentally responsible purchas-ing of paper. German consumers are considered leaders in environmental awareness, and many actively sup-port environmental organizations. This case focuses on how industry and individual companies have responded to demands from...

Resource Type:

Technical Report

Full Text:

indicate author(s), title, and publication number if known. THE GERMAN PUBLISHING INDUSTRY: MANAGING