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Filtering by: Creator Barnhart, Michelle Academic Affiliation Marketing Peer Reviewed Yes

Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble

Creator:

Barnhart, Michelle and Peñaloza, Lisa

Abstract:

As the elderly population increases, more family, friends, and paid service providers assist them with consumption activities in a group that the authors conceptualize as the elderly consumption ensemble (ECE). Interviews with members of eight ECEs demonstrate consumption in advanced age as a group phenomenon rather than an individual one,...

Resource Type:

Article

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Identity in the Elderly Consumption Ensemble MICHELLE BARNHART LISA PEÑALOZA As the elderly population
Curating a consumption ideology : platformization and gun influencers on Instagram

Creator:

Drenten, Jenna, Gurrieri, Lauren, Huff, Aimee Dinnín, and Barnhart, Michelle

Abstract:

This study explores how a platform enables social media influencers to promulgate a consumption ideology. We show how gun influencers, or “gunfluencers,” use Instagram to link products, activities, and meanings to Second Amendment ideology—a gun-centric belief system in the United States colloquially known as “2A ideology.” Through a qualitative study...

Resource Type:

Article

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aimee.huff@oregonstate.edu Michelle Barnhart Associate Professor of Marketing Oregon State University