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Filtering by: Has journal Journal of Marketing Communications Location Juneau, Alaska, United States, (Populated Place) Non-Academic Affiliation Oregon State University. Graduate School

Applying the McDonaldization thesis and norm activation model to examine trends and effects of commercial outdoor recreation and tourism in Juneau, Alaska

Creator:

Janson, Sera

Abstract:

As recreation and tourism visitation increases and government budgets decrease, public land management agencies are using private commercial operators as an alternative source of offering products and services. Changes and trends in commercial outdoor recreation and tourism such as a large scale increase in the number of visitors can affect...

Resource Type:

Masters Thesis

Full Text:

tourism / environment interface: Insights and recommendations from the Banff-Bow Valley study. Journal of

ScholarsArchive@OSU

Applying the McDonaldization thesis and norm activation model to examine trends and effects of commercial outdoor recreation and tourism in Juneau, Alaska

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