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Filtering by: Conference Name International Institute of Fisheries Economics & Trade Creator Tuu, Ho Huy

Explaining Repurchase Intention towards Fish: the Extension of the theory of Planned Behavior

Creator:

Tuu, Ho Huy, Anh, Nguyen Thi Kram, Olsen, Svein, and Vassdal, Terje

Abstract:

The purpose of this study is to apply the extensive framework of theory of planned behavior (TPB) to explain repurchase intention towards fish of Vietnamese families. Specifically, we seek to understand the role of past behavior and habit in explaining repurchase intention besides satisfaction, social norm, and perceived behavioral control...

Resource Type:

Research Paper
Satisfaction, Involvement and Loyalty Toward Fish in Vietnam

Creator:

Tuu, Ho Huy, Nguyen, Thi Kim Anh, and Olsen, Svein Ottar

Abstract:

The first purpose of this study is to consider the mediators-involvement and attitudinal loyalty-in the relationship between satisfaction and repurchase loyalty toward fish. In addition, the antecedents of the theory of planned behavior are included to compare the relative role of satisfaction, social norms and perceived behavioral control in forming...

Resource Type:

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