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Is Domestic Fish Superior? An Experiment of the Effects of Varied Question Wording on Consumer Survey Results

Creator:

Ahvonen, Anssi, Honkanen, Asmo, and Godenhjelm, Petri

Abstract:

A general way to collect quantitative data on consumer's opinions is to conduct a survey. One basic qualification in a survey research is that the contents of the questions should have the same meaning to all the respondents. However, respondents different interpretations of the same meaning to all the respondents....

Resource Type:

Research Paper

Full Text:

double split sample test on different types of statements concerning fish product attributes. Three