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Filtering by: Creator Cronin, John Thomas, 1935- Conference Name International Institute of Fisheries Economics & Trade

The Relationship Among Perceived Quality, Consumer Satisfaction and Loyalty in the Vietnamese Market for Seafood

Creator:

Huy Ho, Tuu, Olsen, Svein Ottar, and Tri Duong, Thao

Abstract:

The purpose of this study is to discuss, develop and test the relationship among perceived quality performance, consumer satisfaction and two different format of loyalty toward seafood. We frame our discussion with the purpose of drawing together streams from the quality-satisfaction research, loyalty literature, attitude research and from research on...

Resource Type:

Research Paper

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put forward (Cronin et al. 2000; de Ruyter, Bloemer, and Peeters 1997), and most marketing
Turning a Fish into a Brand: A Century of Rent-Seeking Strategies in the Tuna Canning Industry

Creator:

Mongruel, Rémi, Guillotreau, Patrice, García del Hoyo, Juan José, and Jiménez-Toribio, Ramón

Abstract:

Over the past century, the tuna canning industry has been dominated by a few big companies, some of them having changed of ownership or merged: these oligopolistic firms are the “big three” in the USA, Van Camp, Star Kist, and Bumble Bee, the French Saupiquet, the Italian Trinity Alimentari and...

Resource Type:

Research Paper

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Donkin and John Hall, bought Durand's patent and set up the first commercial canning factory using