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Filtering by: Keyword Theory of planned behavior Conference Name International Institute of Fisheries Economics & Trade

Motivation to consume fish (seafood) in Vietnam

Creator:

Nguyen, Tien Thong and Olsen, Svein Ottar

Abstract:

This study extends Theory of Planned Behavior (TPB) to investigate the motivation to consume fish in a representative survey of Vietnamese individuals. The emperical study is based on using the structural equation approach to test construct valitidy of measures and the emperical fit of theoretical model. The results show that...

Resource Type:

Research Paper

Full Text:

@nfh.uit.no ABSTRACT This study extends Theory of Planned Behavior (TPB) to investigate the motivation
IIFET 2012 Conference Program

Creator:

Shriver, Ann L.

Abstract:

This is the final conference program grid and reflects the changes due to speaker availability.

Resource Type:

Conference Proceeding