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Filtering by: Creator Suchland, Robert J. Advisor Barnhart, Michelle

An Analysis of Food Product Marketing Strategies in American and Chinese Companies from the Perspective of Consumer Culture Theory

Creator:

Sander, Robert J.

Abstract:

Today’s marketing researchers provide incredible depth of information which explains much consumption behavior in the marketplace. Research into consumer behavior, especially the family of research related to consumer culture theory, provides theory on which cultural phenomena motivate consumers to exhibit the patterns they do in the marketplace. This study uses...

Resource Type:

Honors College Thesis

Full Text:

and Chinese Companies from the Perspective of Consumer Culture Theory by Robert J. Sander