Index Catalog // ScholarsArchive@OSU

Creator:: Geldert, Brionna R.
Abstract:: Green consumerism is an important issue among marketers due to the prevailing green gap (Tseng, 2016). A consumer’s green gap is the distance between the stated importance of protecting the environment and actual behavior (Tseng, 2016). This study strives to understand factors affecting consumer motivations and decisions related to sustainable...
Resource Type:: Honors College Thesis
Full Text:: Product Consumption Chapter 1: Introduction Sustainable products refer to products that have a

Creator:: Vogt, Alison Marie
Abstract:: From improving technologies to increasing access to modern infrastructure and wealth, our once parceled and divided world is slowly “flattening”, or becoming more globally integrated. As a result of this changing climate of business, companies must recognize the harm that a narrow view on culture and experiences can cause in...
Resource Type:: Honors College Thesis
Full Text:: self-referencing criterion, ethnocentrism, country of origin effects, and international product

Creator:: Rumpakis, Alexandra
Abstract:: The culture of brands and branding is ever-changing and evolving. Brands are becoming increasingly important in today’s society, yet they are harder to differentiate. As a result of this growing importance and competition, it is difficult to attain a strong brand presence among competitors and achieve a distinct identity with...
Resource Type:: Honors College Thesis
Full Text:: : BACKGROUND Branding consists of “the development and maintenance of sets of product attributes and

Creator:: Autio, Alexander Jon
Abstract:: “The Effects of Digital Music Streaming on the Revenue Models of Independent Musicians” discusses the rise of online music distribution, the current state of the music industry, and specifically, analyzes how online music distribution effects the revenue generation methods and careers of independent musicians. While the issues of music streaming...
Resource Type:: Honors College Thesis
Full Text:: revenue and the beginning of the end of the CD as a tangible music product, as total United States sales

ScholarsArchive@OSU