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Filtering by: Advisor Brown, Perry Remove constraint Advisor: Brown, Perry Advisor Brown, Perry J. Remove constraint Advisor: Brown, Perry J. Resource Type Dissertation Remove constraint Resource Type: Dissertation

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  • Defining leisure and recreation in Malaysia

    Creator:
    Wong, Jenny Lai Ping
    Abstract:
    The fundamental aim of this study was to determine how Malaysians define both leisure and recreation. Two ethnic groups, Chinese and Malays, and rural and urban variants of these groups were included in the sample. The other objective was to determine if there were differences in the definitions due to...
    Resource Type:
    Dissertation
    Full Text:
    Leisure and Recreation in Malaysia. Signature redacted for privacy. Abstract approved: Perry L Brown

  • A marketing approach to providing recreation experience opportunities for wildland visitors

    Creator:
    Lee, Martha Eugenia
    Abstract:
    The concept of marketing, with its primary focus on meeting customer needs, is being adopted by federal agencies such as the U.S. Forest Service who are in the business of providing, among other things, recreation opportunities for their visiting public. Although not a new concept, the notion of applying marketing...
    Resource Type:
    Dissertation