Index Catalog // ScholarsArchive@OSU

Consumer responses after an unsatisfactory online apparel shopping and return experience: shopping orientation and perceived justice approaches

Creator:: Cha, Seunghee
Abstract:: Although there has been a rapid growth in online apparel sales and online apparel shopping during the last several years, consumers still have concerns when they purchase apparel products online (ComScore, 2007; Dunne & Lusch, 2005; ITFacts E-commerce, 2007). From the online apparel shoppers’ perspective, online apparel shopping involves a...
Resource Type:: Masters Thesis
Full Text:: : ______________________________________________________________ Leslie Davis Burns Although there has been a rapid growth in online apparel

Consumer clothing inventory management

Creator:: Cluver, Brigitte Gaal
Abstract:: The primary objective of the present research, which investigated consumer behavior regarding the storage of clothing items no longer worn, was to develop a model that describes and explains the process of consumer clothing inventory management. Data were collected via in-depth interviews of twenty-two adult female and male informants. Guided...
Resource Type:: Dissertation
Full Text:: approved: Leslie Davis Burns The primary objective of the present research, which

The effect of retailers' rebranding processes on consumers' perceptions of a rebranded brand

Creator:: She, I-Hui
Abstract:: When apparel companies and retailers attempt to strengthen their established brands and existing markets, there are two primary strategies for companies and retailers: 1) adopting a new designer for an existing brand to attract a new target customer, and/or 2) adding a product design line to an existing brand to...
Resource Type:: Masters Thesis
Full Text:: approved: _________________________________________________________________ Leslie D. Burns

Relationships among individuals’ personality, self esteem, age, perceived social support, appearance schema, appearance appraisal and, body image coping Strategies

Creator:: Reddy Linga, Shweta
Abstract:: This study investigated the relationships among the individual’s chronological age, personality, perceived social support, appearance schema, appearance appraisal and the resultant coping strategies to overcome body dissatisfaction. Thirty four hypotheses were developed to meet the objectives of this study. The objectives were achieved by conducting two studies. Each of the...
Resource Type:: Dissertation
Full Text:: . Burns This study investigated the relationships among the individual’s chronological age

Effect of consumers' and salespersons' age on perceptions of salespeople

Creator:: Cho, Shi Jean
Abstract:: Physical appearance is one of the most important cues that an individual uses in forming an impression of another person. Researchers have found that perceptions of age are negatively related to perceptions of physical attractiveness. Because salespeople are influential in affecting a store's sales, especially for nondurable goods (Undell, 1972),...
Resource Type:: Masters Thesis
Full Text:: ACKNOWLEDGEMENTS I thank Dr. Leslie D. Burns for serving as my major professor. Her guidance, enthusiastic

The effects of window display setting and background music on consumers' mental imagery, arousal response, attitude, and approach-avoidance behaviors

Creator:: Ti, Chihmin
Abstract:: Window displays are an important means by which retailers communicate with both current and potential consumers. The present study investigated how the use of context setting (with or without) in a window display and background music (with or without) influence consumers' mental imagery, arousal response, attitude toward the display, and...
Resource Type:: Masters Thesis
Full Text:: : Leslie Davis Burns Window displays are an important means by which retailers communicate with both

The effect of reputation systems and on-line chat services on consumers' responses towards unfamiliar retailers

Creator:: Zhang, Ruirui
Abstract:: Creating effective functions in website designs that reduce consumers' anxiety in shopping online is a challenge common to most e-retailers. The present study investigated the roles of online reputation systems and instant chat services in decreasing customer perceived risk and increasing initial trust in unfamiliar e-retailers. Therefore, the reputation system...
Resource Type:: Masters Thesis
Full Text:: Retailers Abstract approved: Leslie D. Burns Creating effective functions in

The impact of unsolicited behavioral tracking practices on consumers' shopping evaluations and attitudes toward trusted online retailers

Creator:: Jai, Tun-Min
Abstract:: The purpose of the present study is to examine consumers' privacy concerns in the online shopping context. Drawing from Social Contract Theory, the present study proposed a structure equation model to examine how consumers' evaluations of online shopping experiences (perceived benefit, risk and fairness) and attitudes (trust, moods, and repurchase...
Resource Type:: Dissertation
Full Text:: : Leslie D. Burns The purpose of the present study is to examine consumers’ privacy concerns in the

Effect of consumers' perceptions of political figures on source credibility and attitude toward apparel

Creator:: Stewart, Lauren M.
Abstract:: Throughout history, there have been many examples of political figures who have influenced fashion: from Theodore Roosevelt to Jacqueline Kennedy to Michelle Obama. Companies have taken advantage of the influence that political figures have as fashion opinion leaders, even going so far as to purchase keywords such as "Michelle Obama"...
Resource Type:: Masters Thesis
Full Text:: Abstract approved: Leslie Davis Burns Throughout history, there have been many examples of

Factors influencing source credibility of consumer reviews : apparel online shopping

Creator:: Shin, KoEun
Abstract:: The EBM model of consumer decision making was used to guide the present study. According to this model when consumers make purchase decisions, they search for information from either internal and/or external sources. When consumers do not have enough information from internal sources, such as knowledge and experiences, they search...
Resource Type:: Masters Thesis
Full Text:: . Abstract approved: Leslie Davis Burns The EBM

Korean and U.S. college women's fashion information seeking

Creator:: Kwon, Kyoung-nan
Abstract:: The adoption process is an information seeking and information-processing activity (Rogers, 1983,p. 21). Fashion information which consumers receive from various sources directly affects their decision to adopt or reject a style (Sproles, 1979, p. 173). Research has shown that consumers vary in their use of fashion information sources during the...
Resource Type:: Masters Thesis
Full Text:: Fashion Information Seeking Abstract approved: Leslie Y. Burns The adoption process is an information

When More Is Less : Consumer Attitude Formation When Facing Choice Overload In Apparel E-Commerce

Creator:: Tung, Tsun-Yin
Abstract:: This study proposed a theoretical model of choice overload and empirically examined the model in the context of online apparel shopping. The purpose of the study was to investigate how the number of choices and product presentation formats influenced consumers’ online apparel shopping experience as well as how the formed...
Resource Type:: Dissertation
Full Text:: : ______________________________________________________ Leslie Davis Burns This study proposed a theoretical model of choice overload and

Physically active adult women's experiences with plus-size athletic apparel

Creator:: Christel, Deborah A.
Abstract:: Substantial research on the functionality of athletic apparel has been conducted; however little consideration has been given to the plus size figure. Societal messages suggest that overweight women are lazy and therefore would not be interested in athletic apparel. The purpose of this study was to determine overweight adult women's...
Resource Type:: Dissertation
Full Text:: : ___________________________________________________ Leslie D. Burns, PhD. Substantial research on the functionality of athletic apparel has

Deliver knowledge or touch the mind? The effect of informational and emotional advertisement strategy on sportswear brand attitude and recall

Creator:: Lee, Jennifer J.
Abstract:: The purpose of the present study was to investigate the effect of advertisement strategy (informational, positive emotional, negative emotional) and brand awareness (high, low awareness) on brand name recall and change in brand attitude. The study extends previous research by focusing on the sportswear market and including personal involvement towards...
Resource Type:: Masters Thesis
Full Text:: Strategy on Sportswear Brand Attitude and Recall Abstract approved: Leslie D. Burns The

Her choice : identity formation and dress among Iranian, Muslim women living in the United States

Creator:: Howell, Alexandra L.
Abstract:: The Islamic faith is a growing global religion; the Pew Forum on Religion and Public Life (2011) estimates that globally the Muslim population is 1.6 billion and will increase to 2.2 billion by 2030. As the population of Muslims grows the apparent misunderstandings of the faith among Western societies are...
Resource Type:: Dissertation
Full Text:: Davis Burns The Islamic faith is a growing global religion; the Pew Forum on Religion and Public

The projection of self versus perception of self : comparison of the meaning of clothing intended by the wearer and perceived by others

Creator:: Smith, Caroline M.
Abstract:: Clothing is wrought with symbolism. Each day when outfits are selected and worn, messages are being sent and received, categorizing the wearer. The self and the many different roles that it plays in society are important factors in determining a personal appearance. We try to reflect our internal concept of...
Resource Type:: Masters Thesis
Full Text:: Leslie Davis Burns Clothing is wrought with symbolism. Each day when outfits are selected and

Developing effective presentation strategies for online retailers

Creator:: Yoo, Jungmin
Abstract:: The purpose of the study was to investigate practical guidelines based on empirical evidence for effective website design, including both home page and product pages. This research consists of two consecutive empirical studies. Study 1 was one factor (home page design: image- vs. text-oriented home page) between-subjects design with two...
Resource Type:: Dissertation
Full Text:: : _______________________________________________________________________ Minjeong Kim Leslie D. Burns The

Social Capital, Capabilities, and Performance of Korean Immigrant-Owned Fashion Businesses in the Los Angeles Area

Creator:: Seo, Min Jeong
Abstract:: The contributions of Korean immigrant-owned fashion companies (KIOFCs) are increasing in the U.S. fashion industry. This study explored more deeply how KIOFCs can obtain competitiveness in the fiercely competitive fashion market. Specifically, this study 1) described the prominent characteristics of KIOFCs in the Los Angeles area, 2) investigated the multidimensional...
Resource Type:: Dissertation
Full Text:: : _______________________________________________________ Leslie Davis Burns Minjeong Kim The contributions of Korean immigrant-owned

In search of the dress : an analysis of the consumer decision making process of brides

Creator:: Weiss, Jennifer D.
Abstract:: The US bridal industry has grown over the last 80 years to become a multibillion dollar industry. Surprisingly, little research has been conducted concerning the consumer behavior of brides. The bride is in a situation where purchase decisions need to be made. She has many things she will purchase over...
Resource Type:: Masters Thesis
Full Text:: Minjeong Kim Leslie Davis Burns The US bridal industry has grown over the last 80 years to become

Sustainable apparel consumption : scale development and validation

Creator:: Zhang, Ruirui
Abstract:: he purpose of this project was to develop a scale to measure sustainable apparel consumption. This study used concept analysis to identify attributes of sustainable apparel consumption. Within an academic online database, a search for articles containing "sustainable consumption" in their titles was performed. Within each article, the attributes associated...
Resource Type:: Dissertation
Full Text:: _______________________________________________________ Leslie Davis Burns Abstract The purpose of this project was to develop

The Development and Evaluation of the Tennis Shirt Pattern for a Wheelchair Tennis Player in a CAD Program

Creator:: Jin, HeeJae
Abstract:: This study was to develop and evaluate a shirt pattern for a wheelchair tennis player to improve comfort using reducing garment strain using a CAD program. For that, seven body movements related to garment strain during play were analyzed. In order to develop a pattern, a morphological matrix was used...
Resource Type:: Dissertation
Full Text:: : _____________________________________________________________________ Leslie Davis Burns Kathy K. Mullet This study was to develop and evaluate a shirt

Innovativeness and acceptance of retirement housing of faculty pre-retirees at selected Thai universities

Creator:: Buasri, Virajada
Abstract:: Changing demographics and lifestyles in Thailand are eroding traditional patterns of family support for the elderly. Caring for the elderly within the family structure is no longer assured. However, the concept of living in retirement housing is unfamiliar to most senior Thai citizens. The purpose of this study was to...
Resource Type:: Dissertation
Full Text:: Thai Universities. Abstract approved: Leslie/. Burns Carmen D. Steggell Changing demographics and

Slow fashion development : a model for sustainability

Creator:: Tobeck, Matthew R.
Abstract:: The purpose of this study was to develop a slow fashion design model using the house of quality model (HOQ) to provide designers an opportunity to improve the overall sustainability of an apparel product. Slow fashion is based on the slow food movement that supports the consumption of food that...
Resource Type:: Masters Thesis
Full Text:: Abstract approved: Leslie D. Burns Kathy K. Mullet The purpose of this study was to develop a slow

Consumer perceptions of apparel products in Internet shopping

Creator:: Kim, Mi-Jung
Abstract:: The purpose of the present study was to determine consumer perceptions of apparel products in Internet shopping. According to the existing literature, four categories of perceptions play primary roles for apparel shopping consumer decisions: apparel appearance, apparel comfort, fabric characteristics, and apparel fit. The present study aimed to observe how...
Resource Type:: Dissertation
Full Text:: : fgfgfgfgffgfgffgfgfgfgffgfgfgfgfgfgfgfgfgfgfgfgfgfg fgfgfgfgfgfgfgfg Leslie Davis Burns

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