Index Catalog // ScholarsArchive@OSU

Creator:: She, I-Hui
Abstract:: When apparel companies and retailers attempt to strengthen their established brands and existing markets, there are two primary strategies for companies and retailers: 1) adopting a new designer for an existing brand to attract a new target customer, and/or 2) adding a product design line to an existing brand to...
Resource Type:: Masters Thesis
Full Text:: rebranding strategies, both the marketing mix and marketing communication mix (promotion mix) should be

Creator:: Cluver, Brigitte Gaal
Abstract:: The primary objective of the present research, which investigated consumer behavior regarding the storage of clothing items no longer worn, was to develop a model that describes and explains the process of consumer clothing inventory management. Data were collected via in-depth interviews of twenty-two adult female and male informants. Guided...
Resource Type:: Dissertation
Full Text:: model that describes and explains the process of consumer clothing inventory management. Data were

Creator:: Zhang, Ruirui
Abstract:: he purpose of this project was to develop a scale to measure sustainable apparel consumption. This study used concept analysis to identify attributes of sustainable apparel consumption. Within an academic online database, a search for articles containing "sustainable consumption" in their titles was performed. Within each article, the attributes associated...
Resource Type:: Dissertation
Full Text:: behaviors), personal lifestyle, micro-marketing (consumer and individual marketing), and education

Creator:: Smith, Caroline M.
Abstract:: Clothing is wrought with symbolism. Each day when outfits are selected and worn, messages are being sent and received, categorizing the wearer. The self and the many different roles that it plays in society are important factors in determining a personal appearance. We try to reflect our internal concept of...
Resource Type:: Masters Thesis
Full Text:: : Comparison of the Meaning of Clothing Intended by the Wearer and Perceived by Others. Abstract

Creator:: Ti, Chihmin
Abstract:: Window displays are an important means by which retailers communicate with both current and potential consumers. The present study investigated how the use of context setting (with or without) in a window display and background music (with or without) influence consumers' mental imagery, arousal response, attitude toward the display, and...
Resource Type:: Masters Thesis
Full Text:: behaviors has received attention from marketing and environmental psychology literature (Gilboa

ScholarsArchive@OSU