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  • Consumer perceptions of apparel products in Internet shopping

    Creator:
    Kim, Mi-Jung
    Abstract:
    The purpose of the present study was to determine consumer perceptions of apparel products in Internet shopping. According to the existing literature, four categories of perceptions play primary roles for apparel shopping consumer decisions: apparel appearance, apparel comfort, fabric characteristics, and apparel fit. The present study aimed to observe how...
    Resource Type:
    Dissertation
    Full Text:
    focused on the role of consumers’ apparel product perceptions in making their purchase decisions within

  • Consumer clothing inventory management

    Creator:
    Cluver, Brigitte Gaal
    Abstract:
    The primary objective of the present research, which investigated consumer behavior regarding the storage of clothing items no longer worn, was to develop a model that describes and explains the process of consumer clothing inventory management. Data were collected via in-depth interviews of twenty-two adult female and male informants. Guided...
    Resource Type:
    Dissertation
    Full Text:
    model that describes and explains the process of consumer clothing inventory management. Data were

  • The effect of retailers' rebranding processes on consumers' perceptions of a rebranded brand

    Creator:
    She, I-Hui
    Abstract:
    When apparel companies and retailers attempt to strengthen their established brands and existing markets, there are two primary strategies for companies and retailers: 1) adopting a new designer for an existing brand to attract a new target customer, and/or 2) adding a product design line to an existing brand to...
    Resource Type:
    Masters Thesis
    Full Text:
    rebranding strategy of adopting a new designer or a new product design line influences consumers

  • Slow fashion development : a model for sustainability

    Creator:
    Tobeck, Matthew R.
    Abstract:
    The purpose of this study was to develop a slow fashion design model using the house of quality model (HOQ) to provide designers an opportunity to improve the overall sustainability of an apparel product. Slow fashion is based on the slow food movement that supports the consumption of food that...
    Resource Type:
    Masters Thesis
    Full Text:
    improve the overall sustainability of an apparel product. Slow fashion is based on the slow food

  • Deliver knowledge or touch the mind? The effect of informational and emotional advertisement strategy on sportswear brand attitude and recall

    Creator:
    Lee, Jennifer J.
    Abstract:
    The purpose of the present study was to investigate the effect of advertisement strategy (informational, positive emotional, negative emotional) and brand awareness (high, low awareness) on brand name recall and change in brand attitude. The study extends previous research by focusing on the sportswear market and including personal involvement towards...
    Resource Type:
    Masters Thesis
    Full Text:
    strategies are widely executed. The advertisements are executed to make people aware of the product and its

  • Innovativeness and acceptance of retirement housing of faculty pre-retirees at selected Thai universities

    Creator:
    Buasri, Virajada
    Abstract:
    Changing demographics and lifestyles in Thailand are eroding traditional patterns of family support for the elderly. Caring for the elderly within the family structure is no longer assured. However, the concept of living in retirement housing is unfamiliar to most senior Thai citizens. The purpose of this study was to...
    Resource Type:
    Dissertation
    Full Text:
    product seems new to the individual, it is an innovation (Rogers, 1983)., The most important element of

  • Factors influencing source credibility of consumer reviews : apparel online shopping

    Creator:
    Shin, KoEun
    Abstract:
    The EBM model of consumer decision making was used to guide the present study. According to this model when consumers make purchase decisions, they search for information from either internal and/or external sources. When consumers do not have enough information from internal sources, such as knowledge and experiences, they search...
    Resource Type:
    Masters Thesis
    Full Text:
    product that he or she considers purchasing, involvement with the product and the degree of perceived

  • Consumer responses after an unsatisfactory online apparel shopping and return experience: shopping orientation and perceived justice approaches

    Creator:
    Cha, Seunghee
    Abstract:
    Although there has been a rapid growth in online apparel sales and online apparel shopping during the last several years, consumers still have concerns when they purchase apparel products online (ComScore, 2007; Dunne & Lusch, 2005; ITFacts E-commerce, 2007). From the online apparel shoppers’ perspective, online apparel shopping involves a...
    Resource Type:
    Masters Thesis
    Full Text:
    consumers are not satisfied with the fit, color, or quality of the product after it is delivered, they

  • Developing effective presentation strategies for online retailers

    Creator:
    Yoo, Jungmin
    Abstract:
    The purpose of the study was to investigate practical guidelines based on empirical evidence for effective website design, including both home page and product pages. This research consists of two consecutive empirical studies. Study 1 was one factor (home page design: image- vs. text-oriented home page) between-subjects design with two...
    Resource Type:
    Dissertation
    Full Text:
    website design, including both home page and product pages. This research consists of two consecutive

  • Effect of consumers' perceptions of political figures on source credibility and attitude toward apparel

    Creator:
    Stewart, Lauren M.
    Abstract:
    Throughout history, there have been many examples of political figures who have influenced fashion: from Theodore Roosevelt to Jacqueline Kennedy to Michelle Obama. Companies have taken advantage of the influence that political figures have as fashion opinion leaders, even going so far as to purchase keywords such as "Michelle Obama"...
    Resource Type:
    Masters Thesis
    Full Text:
    . Consumers go through several steps in ultimately choosing a product. The EKB Model of Consumer Decision