Index Catalog // ScholarsArchive@OSU

Consumer responses after an unsatisfactory online apparel shopping and return experience: shopping orientation and perceived justice approaches

Creator:: Cha, Seunghee
Abstract:: Although there has been a rapid growth in online apparel sales and online apparel shopping during the last several years, consumers still have concerns when they purchase apparel products online (ComScore, 2007; Dunne & Lusch, 2005; ITFacts E-commerce, 2007). From the online apparel shoppers’ perspective, online apparel shopping involves a...
Resource Type:: Masters Thesis
Full Text:: : ______________________________________________________________ Leslie Davis Burns Although there has been a rapid growth in online apparel

The effects of window display setting and background music on consumers' mental imagery, arousal response, attitude, and approach-avoidance behaviors

Creator:: Ti, Chihmin
Abstract:: Window displays are an important means by which retailers communicate with both current and potential consumers. The present study investigated how the use of context setting (with or without) in a window display and background music (with or without) influence consumers' mental imagery, arousal response, attitude toward the display, and...
Resource Type:: Masters Thesis
Full Text:: : Leslie Davis Burns Window displays are an important means by which retailers communicate with both

Factors influencing source credibility of consumer reviews : apparel online shopping

Creator:: Shin, KoEun
Abstract:: The EBM model of consumer decision making was used to guide the present study. According to this model when consumers make purchase decisions, they search for information from either internal and/or external sources. When consumers do not have enough information from internal sources, such as knowledge and experiences, they search...
Resource Type:: Masters Thesis
Full Text:: of all, I especially wish to express my sincere gratitude to Dr. Leslie D. Burns, my major

Effect of consumers' and salespersons' age on perceptions of salespeople

Creator:: Cho, Shi Jean
Abstract:: Physical appearance is one of the most important cues that an individual uses in forming an impression of another person. Researchers have found that perceptions of age are negatively related to perceptions of physical attractiveness. Because salespeople are influential in affecting a store's sales, especially for nondurable goods (Undell, 1972),...
Resource Type:: Masters Thesis
Full Text:: Salespersons' Age on Perceptions of Salespeople Abstract approved: Redacted for Privacy Leslie D. Buns

Effect of consumers' perceptions of political figures on source credibility and attitude toward apparel

Creator:: Stewart, Lauren M.
Abstract:: Throughout history, there have been many examples of political figures who have influenced fashion: from Theodore Roosevelt to Jacqueline Kennedy to Michelle Obama. Companies have taken advantage of the influence that political figures have as fashion opinion leaders, even going so far as to purchase keywords such as "Michelle Obama"...
Resource Type:: Masters Thesis
Full Text:: Abstract approved: Leslie Davis Burns Throughout history, there have been many examples of

Deliver knowledge or touch the mind? The effect of informational and emotional advertisement strategy on sportswear brand attitude and recall

Creator:: Lee, Jennifer J.
Abstract:: The purpose of the present study was to investigate the effect of advertisement strategy (informational, positive emotional, negative emotional) and brand awareness (high, low awareness) on brand name recall and change in brand attitude. The study extends previous research by focusing on the sportswear market and including personal involvement towards...
Resource Type:: Masters Thesis
Full Text:: Strategy on Sportswear Brand Attitude and Recall Abstract approved: Leslie D. Burns The

The projection of self versus perception of self : comparison of the meaning of clothing intended by the wearer and perceived by others

Creator:: Smith, Caroline M.
Abstract:: Clothing is wrought with symbolism. Each day when outfits are selected and worn, messages are being sent and received, categorizing the wearer. The self and the many different roles that it plays in society are important factors in determining a personal appearance. We try to reflect our internal concept of...
Resource Type:: Masters Thesis
Full Text:: ACKNOWLEDGEMENTS I first have to thank Dr. Leslie D. Burns for her incredible feedback but mostly for en

The impact of unsolicited behavioral tracking practices on consumers' shopping evaluations and attitudes toward trusted online retailers

Creator:: Jai, Tun-Min
Abstract:: The purpose of the present study is to examine consumers' privacy concerns in the online shopping context. Drawing from Social Contract Theory, the present study proposed a structure equation model to examine how consumers' evaluations of online shopping experiences (perceived benefit, risk and fairness) and attitudes (trust, moods, and repurchase...
Resource Type:: Dissertation
Full Text:: : Leslie D. Burns The purpose of the present study is to examine consumers’ privacy concerns in the

Relationships among individuals’ personality, self esteem, age, perceived social support, appearance schema, appearance appraisal and, body image coping Strategies

Creator:: Reddy Linga, Shweta
Abstract:: This study investigated the relationships among the individual’s chronological age, personality, perceived social support, appearance schema, appearance appraisal and the resultant coping strategies to overcome body dissatisfaction. Thirty four hypotheses were developed to meet the objectives of this study. The objectives were achieved by conducting two studies. Each of the...
Resource Type:: Dissertation
Full Text:: . Abstract approved: ____________________________________________________________________ Leslie D

When More Is Less : Consumer Attitude Formation When Facing Choice Overload In Apparel E-Commerce

Creator:: Tung, Tsun-Yin
Abstract:: This study proposed a theoretical model of choice overload and empirically examined the model in the context of online apparel shopping. The purpose of the study was to investigate how the number of choices and product presentation formats influenced consumers’ online apparel shopping experience as well as how the formed...
Resource Type:: Dissertation
Full Text:: : ______________________________________________________ Leslie Davis Burns This study proposed a theoretical model of choice overload and

ScholarsArchive@OSU

Consumer responses after an unsatisfactory online apparel shopping and return experience: shopping orientation and perceived justice approaches

The effects of window display setting and background music on consumers' mental imagery, arousal response, attitude, and approach-avoidance behaviors

Factors influencing source credibility of consumer reviews : apparel online shopping

Effect of consumers' and salespersons' age on perceptions of salespeople

Effect of consumers' perceptions of political figures on source credibility and attitude toward apparel

Deliver knowledge or touch the mind? The effect of informational and emotional advertisement strategy on sportswear brand attitude and recall

The projection of self versus perception of self : comparison of the meaning of clothing intended by the wearer and perceived by others

The impact of unsolicited behavioral tracking practices on consumers' shopping evaluations and attitudes toward trusted online retailers

Relationships among individuals’ personality, self esteem, age, perceived social support, appearance schema, appearance appraisal and, body image coping Strategies

When More Is Less : Consumer Attitude Formation When Facing Choice Overload In Apparel E-Commerce

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