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Filtering by: Creator Lien, Harold Remove constraint Creator: Lien, Harold Advisor Burns, Leslie D. Remove constraint Advisor: Burns, Leslie D.

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  • Developing effective presentation strategies for online retailers

    Creator:
    Yoo, Jungmin
    Abstract:
    The purpose of the study was to investigate practical guidelines based on empirical evidence for effective website design, including both home page and product pages. This research consists of two consecutive empirical studies. Study 1 was one factor (home page design: image- vs. text-oriented home page) between-subjects design with two...
    Resource Type:
    Dissertation
    Full Text:
    special thanks to Dr. Mei Lien and Dr. Harold Koenig for their never-ending encouragement throughout my

  • Consumer clothing inventory management

    Creator:
    Cluver, Brigitte Gaal
    Abstract:
    The primary objective of the present research, which investigated consumer behavior regarding the storage of clothing items no longer worn, was to develop a model that describes and explains the process of consumer clothing inventory management. Data were collected via in-depth interviews of twenty-two adult female and male informants. Guided...
    Resource Type:
    Dissertation
    Full Text:
    professor. I would also like to thank Dr. Hsiou-Lien Chen and Dr. Jim McAlexander for encouraging me