Search Constraints

Start Over
Filtering by: Committee Member Lien, Mei Remove constraint Committee Member: Lien, Mei Advisor Burns, Leslie D. Remove constraint Advisor: Burns, Leslie D.

Search Results

  • Developing effective presentation strategies for online retailers

    Creator:
    Yoo, Jungmin
    Abstract:
    The purpose of the study was to investigate practical guidelines based on empirical evidence for effective website design, including both home page and product pages. This research consists of two consecutive empirical studies. Study 1 was one factor (home page design: image- vs. text-oriented home page) between-subjects design with two...
    Resource Type:
    Dissertation
    Full Text:
    special thanks to Dr. Mei Lien and Dr. Harold Koenig for their never-ending encouragement throughout my

  • Consumer perceptions of apparel products in Internet shopping

    Creator:
    Kim, Mi-Jung
    Abstract:
    The purpose of the present study was to determine consumer perceptions of apparel products in Internet shopping. According to the existing literature, four categories of perceptions play primary roles for apparel shopping consumer decisions: apparel appearance, apparel comfort, fabric characteristics, and apparel fit. The present study aimed to observe how...
    Resource Type:
    Dissertation
    Full Text:
    to thank to Dr. Mei Lien, my first minor professor in Psychology, Dr. James McAlexander, my second

  • Consumer responses after an unsatisfactory online apparel shopping and return experience: shopping orientation and perceived justice approaches

    Creator:
    Cha, Seunghee
    Abstract:
    Although there has been a rapid growth in online apparel sales and online apparel shopping during the last several years, consumers still have concerns when they purchase apparel products online (ComScore, 2007; Dunne & Lusch, 2005; ITFacts E-commerce, 2007). From the online apparel shoppers’ perspective, online apparel shopping involves a...
    Resource Type:
    Masters Thesis