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Filtering by: Subject Public-private sector cooperation--United States Advisor Burns, Leslie D.

Effect of consumers' perceptions of political figures on source credibility and attitude toward apparel

Creator:

Stewart, Lauren M.

Abstract:

Throughout history, there have been many examples of political figures who have influenced fashion: from Theodore Roosevelt to Jacqueline Kennedy to Michelle Obama. Companies have taken advantage of the influence that political figures have as fashion opinion leaders, even going so far as to purchase keywords such as "Michelle Obama"...

Resource Type:

Masters Thesis

Full Text:

Lauren M. Stewart A THESIS submitted to Oregon State University In