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Filtering by: Subject Religious articles -- United States -- Public opinion Advisor Burns, Leslie D.

Effect of consumers' perceptions of political figures on source credibility and attitude toward apparel

Creator:

Stewart, Lauren M.

Abstract:

Throughout history, there have been many examples of political figures who have influenced fashion: from Theodore Roosevelt to Jacqueline Kennedy to Michelle Obama. Companies have taken advantage of the influence that political figures have as fashion opinion leaders, even going so far as to purchase keywords such as "Michelle Obama"...

Resource Type:

Masters Thesis

Full Text:

(fashion opinion leaders) adopt and introduce the new fashion to followers. The general public may be