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Filtering by: Creator Yoakum, James Donovan Advisor Burns, Leslie D.

Consumer perceptions of apparel products in Internet shopping

Creator:

Kim, Mi-Jung

Abstract:

The purpose of the present study was to determine consumer perceptions of apparel products in Internet shopping. According to the existing literature, four categories of perceptions play primary roles for apparel shopping consumer decisions: apparel appearance, apparel comfort, fabric characteristics, and apparel fit. The present study aimed to observe how...

Resource Type:

Dissertation

Full Text:

to thank to Dr. Mei Lien, my first minor professor in Psychology, Dr. James McAlexander, my second
The effect of reputation systems and on-line chat services on consumers' responses towards unfamiliar retailers

Creator:

Zhang, Ruirui

Abstract:

Creating effective functions in website designs that reduce consumers' anxiety in shopping online is a challenge common to most e-retailers. The present study investigated the roles of online reputation systems and instant chat services in decreasing customer perceived risk and increasing initial trust in unfamiliar e-retailers. Therefore, the reputation system...

Resource Type:

Masters Thesis

Full Text:

, affects consumers’ purchase intentions and patronage to the store (Donovan & Rossiter, 1982; Dube
The impact of unsolicited behavioral tracking practices on consumers' shopping evaluations and attitudes toward trusted online retailers

Creator:

Jai, Tun-Min

Abstract:

The purpose of the present study is to examine consumers' privacy concerns in the online shopping context. Drawing from Social Contract Theory, the present study proposed a structure equation model to examine how consumers' evaluations of online shopping experiences (perceived benefit, risk and fairness) and attitudes (trust, moods, and repurchase...

Resource Type:

Dissertation