Index Catalog // ScholarsArchive@OSU

Creator:: Chen, Pei-Chun
Abstract:: The children's apparel industry is a fast-growing industry in the United States. It is important to determine what factors are considered as the most important when parents purchase their pre-school children's clothing. To gain a better understanding of parent-consumers' purchasing behavior of pre-school children's apparel, this study focused on parent-consumers'...
Resource Type:: Masters Thesis
Full Text:: behavior model; with focus on the alternative evaluation stage of the consumer decision making

Creator:: Hsu, Hsiu-Ju
Abstract:: According to Engel, Blackwell, and Miniard (1993), evaluative criteria refer to "the standards and specifications used by consumers to compare different products and brands" (p. 51). Many studies have examined the importance of clothing evaluative criteria used by consumers in their decision making. However, few studies have compared the clothing...
Resource Type:: Masters Thesis
Full Text:: Taiwan and U.S 19 The Influence of Culture on Consumer Behavior III METHOD 21 Summary 24

Creator:: Fister, Sarah E.
Abstract:: The purposes of this study were to investigate consumers' responses (aesthetic response, approach response, and perceived risk) to two types of visual merchandise displays (full size mannequin and flat hanging display) in an in-store retail setting. An interest for this study arises from retailers' constant effort to differentiate themselves from...
Resource Type:: Masters Thesis
Full Text:: consumer, with intent to positively affect that consumer’s approach behavior” (Fiore et al., 2000, p.29

Creator:: Choi, Mi-Jeong
Resource Type:: Masters Thesis
Full Text:: Conceptualization of Involvement 4 2. A Complete Model of Consumer Behavior 17 3. Level of Involvement and Degree

Creator:: Kaur, Jatinder
Abstract:: The increased ethnic diversity of the U.S. population, including an increase of Indian immigrants, calls for an investigation of the Indian apparel consumption differences among first generation Indians and second generation Indian American females within the United States market. This study examined the Indian apparel consumption behavior of two levels...
Resource Type:: Masters Thesis
Full Text:: theoretical models of consumer behavior that include the influence of cultural background and family

ScholarsArchive@OSU