Search Constraints

Start Over
Filtering by: Creator Hsieh, Frederic Shu-kong Remove constraint Creator: Hsieh, Frederic Shu-kong Advisor Burns, Leslie Davis Remove constraint Advisor: Burns, Leslie Davis Non-Academic Affiliation Oregon State University. Graduate School Remove constraint Non-Academic Affiliation: Oregon State University. Graduate School

Search Results

  • Clothing evaluative critieria : a cross-national comparison of Taiwanese and United States consumers

    Creator:
    Hsu, Hsiu-Ju
    Abstract:
    According to Engel, Blackwell, and Miniard (1993), evaluative criteria refer to "the standards and specifications used by consumers to compare different products and brands" (p. 51). Many studies have examined the importance of clothing evaluative criteria used by consumers in their decision making. However, few studies have compared the clothing...
    Resource Type:
    Masters Thesis
    Full Text:
    Confucian ideals of moderation in consumption and thrift in their personal expenditures" (Hsieh & Scammon

  • National culture and clothing values : a cross-national study of Taiwan and United States consumers

    Creator:
    Hsu, Hsiu-Ju
    Abstract:
    According to Blackwell, Miniard, and Engel (2001), "[c]ulture has a profound effect on why and how people buy and consume products and services" (p. 320). In the present study, Hofstede's classifications of national culture are used as a framework to examine the relationships among long-term orientation national culture (Taiwan and...
    Resource Type:
    Dissertation
    Full Text:
    , Economy, 2003, pam. 1). "The United States, Hong Kong, and Japan are the top buyers of Taiwan exports