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Filtering by: Committee Member Pedersen, Elaine Advisor Burns, Leslie Davis Peer Reviewed No

Indian apparel consumption : a cross-cultural comparison of first generation Indian and the second-generation Indian American females

Creator:

Kaur, Jatinder

Abstract:

The increased ethnic diversity of the U.S. population, including an increase of Indian immigrants, calls for an investigation of the Indian apparel consumption differences among first generation Indians and second generation Indian American females within the United States market. This study examined the Indian apparel consumption behavior of two levels...

Resource Type:

Masters Thesis

Full Text:

my committee members, Dr. Elaine Pedersen, Dr. Minjeong Kim, and Dr. David Sandrock for their time
National culture and clothing values : a cross-national study of Taiwan and United States consumers

Creator:

Hsu, Hsiu-Ju

Abstract:

According to Blackwell, Miniard, and Engel (2001), "[c]ulture has a profound effect on why and how people buy and consume products and services" (p. 320). In the present study, Hofstede's classifications of national culture are used as a framework to examine the relationships among long-term orientation national culture (Taiwan and...

Resource Type:

Dissertation

Full Text:

thanks and appreciation to my committee members. I want to thank Dr. Hal F. Koenig, Dr. Elaine Pedersen