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Filtering by: Creator Attaway, John Advisor Burns, Leslie Davis

The mediating role of hedonic shopping value in apparel shopping satisfaction

Creator:

Chang, Eunyoung

Abstract:

The purpose of the present study was to investigate the moderating role of hedonic shopping value in shopping experience satisfaction in the context of clothing shopping. Hedonic shopping value is an emotional and hedonic appreciation of shopping. According to the existing literature, consumers' hedonic shopping value is associated with several...

Resource Type:

Dissertation