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Creator:: Hsu, Hsiu-Ju
Abstract:: According to Blackwell, Miniard, and Engel (2001), "[c]ulture has a profound effect on why and how people buy and consume products and services" (p. 320). In the present study, Hofstede's classifications of national culture are used as a framework to examine the relationships among long-term orientation national culture (Taiwan and...
Resource Type:: Dissertation

Creator:: Choi, Mi-Jeong
Resource Type:: Masters Thesis
Full Text:: innovators and fashion opinion leaders differ in their relationships with several psychological concepts

Creator:: Yeh, Chun-Lan
Abstract:: According to Engel, Blackwell, and Miniard (1993), evaluative criteria is defined as "the standards and specifications used by consumers to compare different products and brands" (p.51). Many studies have investigated factors that might influence the importance of clothing evaluative criteria used by consumers in the decision making process. However, few...
Resource Type:: Masters Thesis
Full Text:: , and various psychological, sociological, and economic influences. In previous consumer behavior

Creator:: Gaal, Brigitte D.
Abstract:: The increasing popularity of catalog shopping has prompted many retailers to enter the market. Consequently, competition among catalog retailers has escalated. To maintain or expand their customer bases, catalog retailers must now find better ways to serve consumers. Many consumers are apprehensive to shop for apparel via catalog because they...
Resource Type:: Masters Thesis
Full Text:: economic, social, psychological, and performance risks. Consumers must judge if the fashion good

Creator:: Kaur, Jatinder
Abstract:: The increased ethnic diversity of the U.S. population, including an increase of Indian immigrants, calls for an investigation of the Indian apparel consumption differences among first generation Indians and second generation Indian American females within the United States market. This study examined the Indian apparel consumption behavior of two levels...
Resource Type:: Masters Thesis
Full Text:: models of consumer behavior formally outline the economic, socio-cultural and psychological influences

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