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Filtering by: Creator McDaniel, Mina R. Remove constraint Creator: McDaniel, Mina R. Advisor Chen, Hsiou Lien Remove constraint Advisor: Chen, Hsiou Lien Committee Member Ossiander, Mina Remove constraint Committee Member: Ossiander, Mina

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  • Consumer perceptions of apparel products in Internet shopping

    Creator:
    Kim, Mi-Jung
    Abstract:
    The purpose of the present study was to determine consumer perceptions of apparel products in Internet shopping. According to the existing literature, four categories of perceptions play primary roles for apparel shopping consumer decisions: apparel appearance, apparel comfort, fabric characteristics, and apparel fit. The present study aimed to observe how...
    Resource Type:
    Dissertation
    Full Text:
    minor professor in Business Administration, and Dr. Mina Ossiander, my Graduate Council Representative