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Filtering by: Creator Simmons, Ryan S. Remove constraint Creator: Simmons, Ryan S. Advisor Gates, Ruth E. Remove constraint Advisor: Gates, Ruth E. Subject Consumers' preferences Remove constraint Subject: Consumers' preferences

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  • Consumers of used clothing

    Creator:
    Richardson, Susan Ogawa
    Abstract:
    The study was undertaken to investigate characteristics of consumers of used clothing and the outlets in which used clothing is sold. The investigation of consumer characteristics involved demographic factors such as sex, age, educational level, employment status, family composition, income level, user of clothing purchased, use of clothing, reasons for...
    Resource Type:
    Masters Thesis
    Full Text:
    (1957:136), "the large expenditure on clothing for women in the 50's was due to and increase in

  • Innovators and non-innovators in furniture purchase compared on their creativity, change orientation, and social participation

    Creator:
    O'Toole, Kathy Sue
    Abstract:
    The study determines and compares the characteristics of innovators (defined as purchasers of wood furniture of similar line, curve, mass, function, and cost). Null hypotheses were written predicting that there would be no difference between innovation in purchase of furniture and age, creativity, social participation, socio-economic level, exposure to mass...
    Resource Type:
    Masters Thesis
    Full Text:
    Innovator s members of a community who are first to accept a new product or idea. For the purpose of this