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Filtering by: Advisor Hansen, Eric Subject Forest products -- Labeling

An analysis of consumer response to environmentally certified, ecolabeled forest products

Creator:

Anderson, Roy Carl

Abstract:

Historically, researchers have used surveys, focus groups, and anecdotal evidence to evaluate consumer response to environmentally certified, ecolabeled forest products. These methods generally measure consumer attitudes toward certified forest products. Since the strength of the correlation between attitudes and behavior has long been questioned, consumer response to certified forest products...

Resource Type:

Dissertation