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Filtering by: Subject Forest products industry -- Accounting Remove constraint Subject: Forest products industry -- Accounting Advisor Hansen, Eric N. Remove constraint Advisor: Hansen, Eric N. Resource Type Dissertation Remove constraint Resource Type: Dissertation

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  • Marketing sophistication in the forest products industry

    Creator:
    Han, Xiaoou
    Abstract:
    In the forest products business and management literature, one common categorization of different types of innovation is product innovation, process innovation and business systems innovation. Forest products companies have long placed high emphasis on process innovations, which are related to yield maximization, manufacturing efficiency and operating costs reduction. This is...
    Resource Type:
    Dissertation
    Full Text:
    : Marketing Sophistication in the Forest Products Industry. Abstract approved

  • Using quality function deployment to achieve a market orientation : an application with wood products companies

    Creator:
    Wagner, Ernesto R.
    Abstract:
    This document presents a new method for improving the market orientation of companies. In that regard, I developed a new Quality Function Deployment application (QFD), which compares customer needs with company competitive advantages, in order to determine those advantages that best satisfy customer wants and needs. The methodology was applied...
    Resource Type:
    Dissertation