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  • Marketing sophistication in the forest products industry

    Creator:
    Han, Xiaoou
    Abstract:
    In the forest products business and management literature, one common categorization of different types of innovation is product innovation, process innovation and business systems innovation. Forest products companies have long placed high emphasis on process innovations, which are related to yield maximization, manufacturing efficiency and operating costs reduction. This is...
    Resource Type:
    Dissertation
    Full Text:
    : Marketing Sophistication in the Forest Products Industry. Abstract approved

  • Using quality function deployment to achieve a market orientation : an application with wood products companies

    Creator:
    Wagner, Ernesto R.
    Abstract:
    This document presents a new method for improving the market orientation of companies. In that regard, I developed a new Quality Function Deployment application (QFD), which compares customer needs with company competitive advantages, in order to determine those advantages that best satisfy customer wants and needs. The methodology was applied...
    Resource Type:
    Dissertation

  • Lean thinking in the secondary woodproducts industry : challenges and benefits

    Creator:
    Czabke, Jochen
    Abstract:
    Due to growing global competition, especially in the last decade, the United States wood and wood-based industries have suffered significant market share losses. The wood industry in Germany is facing similar challenges. To stay competitive in an increasingly global marketplace, many wood manufacturers are adopting new management/manufacturing approaches. Lean manufacturing...
    Resource Type:
    Masters Thesis
    Full Text:
    , benefits especially in the areas of customer service, new product development, and customer

  • Opportunities and limitations for community forest enterprises : case of TIP Muebles, Oaxaca, Mexico.

    Creator:
    Villavicencio Valdez, Gabriela Valeria
    Abstract:
    The fact that 80 percent of Mexican forestlands are under common ownership impacts the competitiveness of the forest products industry and forest sustainability. Community forest enterprises (CFE) are a heterogeneous group of forest industries managed by indigenous and local communities for livelihood and profit. Many CFEs face inner competitiveness problems,...
    Resource Type:
    Masters Thesis
    Full Text:
    Science presented on September 24, 2009. Title: Opportunities and Limitations for Community Forest

  • Oregon's forest sector innovation system : an investigation towards advanced performance

    Creator:
    Orozco, Nadine C.
    Abstract:
    Innovation is a critical component for long term success of an organization. However, being innovative is rarely easy. Successful implementation of any innovation (product, process, or business system) can heavily rely on the functionality of the current innovation system in a given industry. An innovation system is composed of policies,...
    Resource Type:
    Masters Thesis
    Full Text:
    kind. A wood I-joist would be an example of a radical product innovation within the forest