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Filtering by: Advisor Johnson, Richard E. Subject Drugs -- Marketing

A study of physician acceptance of a prescription pharmaceutical innovation within a selected Oregon community

Creator:

Campbell, William H. (William Howard), 1942-

Abstract:

An investigation concerning the acceptance of a new, legend drug product was conducted within a community of 15,000 population. Twenty-eight physicians within the community were chosen for evaluation relative to acceptance of the new drug product. Data were obtained by means of a prescription audit of nine retail pharmacies in...

Resource Type:

Masters Thesis