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Filtering by: Subject Consumer behavior Remove constraint Subject: Consumer behavior Advisor Kim, Minjeong Remove constraint Advisor: Kim, Minjeong Degree Name Doctor of Philosophy (Ph.D.) Remove constraint Degree Name: Doctor of Philosophy (Ph.D.) Peer Reviewed No Remove constraint Peer Reviewed: No

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  • Developing effective presentation strategies for online retailers

    Creator:
    Yoo, Jungmin
    Abstract:
    The purpose of the study was to investigate practical guidelines based on empirical evidence for effective website design, including both home page and product pages. This research consists of two consecutive empirical studies. Study 1 was one factor (home page design: image- vs. text-oriented home page) between-subjects design with two...
    Resource Type:
    Dissertation
    Full Text:
    way to affect a consumer‟s purchase behavior, and researchers have begun to examine the effect of