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Filtering by: Creator Schumann, Canan B. Remove constraint Creator: Schumann, Canan B. Advisor Kim, Minjeong Remove constraint Advisor: Kim, Minjeong

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  • In search of the dress : an analysis of the consumer decision making process of brides

    Creator:
    Weiss, Jennifer D.
    Abstract:
    The US bridal industry has grown over the last 80 years to become a multibillion dollar industry. Surprisingly, little research has been conducted concerning the consumer behavior of brides. The bride is in a situation where purchase decisions need to be made. She has many things she will purchase over...
    Resource Type:
    Masters Thesis
    Full Text:
     B Survey Questionnaire ............................................................ 81

  • Internal and external trigger cues of impulse buying online

    Creator:
    Burnett, Sandy E.
    Abstract:
    Online shopping is one of the fastest growing forms of shopping with sales reaching $141.4 billion in 2004 (Shop.org, 2005). With the tremendous growth of online retailing, and the prevalence of impulse buying today, this study's purpose was to investigate the internal and external factors of impulse buying in an...
    Resource Type:
    Masters Thesis
    Full Text:
    .................................................................... 79 A Measure of External Trigger Cues of Impulse Buying B. Buying Impulsiveness Scale