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Filtering by: Advisor Koester, Ardis W. Creator Davis, Barbara Ann

Analysis of the fabric salespersons' answers to specific consumer questions

Creator:

Davis, Barbara Ann

Abstract:

The purpose of this study was to analyze the quality of information fabric salespersons gave in three types of stores to answer five specific consumer questions on aesthetics, fiber content, sewing techniques, amount of fabric needed, and notions and relate these answers to four items of background information: general education,...

Resource Type:

Masters Thesis