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Filtering by: Creator Mahoney, Ronald Lynn Advisor Tremblay, Victor J. Subject Branding (Marketing) -- Econometric models

Essays on strategic behavior in oligopoly markets : advertising, output, and price competition

Creator:

Isariyawongse, Kosin

Abstract:

This dissertation addresses issues of strategic behavior of firms in oligopoly markets. In the first study we analyze how generic advertising affects brand advertising and firm profits in differentiated oligopoly markets. We develop two models, one with vertical differentiation and another with horizontal differentiation. In the case of vertical differentiation,...

Resource Type:

Dissertation