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Filtering by: Creator McMahon, Robert Ormond Contributor advisor sim McMahon, Robert O. Degree Level Master's

U.S.-E.E.C. trade in kraft linerboard ; a study of current and future U.S. exports and marketing practices

Creator:

Thevenon, Michel Jean

Abstract:

This study attempts to show that competitive advantage alone does not determine the directions of trade in kraft liner. Trade depends on comparative advantage and especially on familiarity with foreign demand. Implications from international trade theories guided this study of trade in kraft liner. Future demand in the E.E.C. for...

Resource Type:

Masters Thesis
Production of information for marketing decisions in forest industry firms

Creator:

Sainio, Jorma Kalevi

Abstract:

Understanding marketing research begins with understanding marketing and marketing management. This study builds a concise normative model for marketing management and infers from it the scope and nature of marketing research and the role various organizations should take in conducting it. Marketing research activities in the Pacific Northwestern forest industry...

Resource Type:

Masters Thesis