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Filtering by: Creator Lien, Harold Committee Member Baek, Dae-Hyun

A cross-national comparison of parent-consumers' evaluative critieria used in purchasing pre-school children's apparel

Creator:

Chen, Pei-Chun

Abstract:

The children's apparel industry is a fast-growing industry in the United States. It is important to determine what factors are considered as the most important when parents purchase their pre-school children's clothing. To gain a better understanding of parent-consumers' purchasing behavior of pre-school children's apparel, this study focused on parent-consumers'...

Resource Type:

Masters Thesis

Full Text:

. Harold Koenig, Dr. Cheryl Jordan, and Dr. Dae-Hyun Baek, for their assistance and comments. I also