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Filtering by: Creator Naylor, Bridgett J. Committee Member Barnhart, Michelle Degree Level Bachelor's

Exploring the Consumer Green Gap: Consumer Attitudes and Intentions Related to Sustainable Product Consumption

Creator:

Geldert, Brionna R.

Abstract:

Green consumerism is an important issue among marketers due to the prevailing green gap (Tseng, 2016). A consumer’s green gap is the distance between the stated importance of protecting the environment and actual behavior (Tseng, 2016). This study strives to understand factors affecting consumer motivations and decisions related to sustainable...

Resource Type:

Honors College Thesis

Full Text:

experiements. Journal of Business Research, 76, 89-97. Luchs, M. G., Naylor, R. W., Irwin, J. R