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Filtering by: Subject Fashion merchandising Committee Member Becker, Bill

The effect of music in fashion video advertisements on attitude toward apparel brand

Creator:

Hennessy, Karen E.

Abstract:

Products as diverse as soda-pop, fashion and automobiles are selling to the tunes of classic and current pop and rock music. The combination of MTV (Music Television), the latest audio-visual technology, and the replacement of movie stars by rock stars as the idols of contemporary youth (Beckett, 1985; Hartman, 1987),...

Resource Type:

Masters Thesis

Full Text:

The effect of music in fashion video advertisements on