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Filtering by: Creator Dickey-Collas, M. Committee Member Becker, Boris Decade 1990-1999

A comparative study of apparel shopping orientations between Asian Americans and Caucasian Americans

Creator:

Ho, Shan-hsin Angie

Abstract:

Very little empirical research has been conducted on Asian Americans as a whole in relation to their consumer behavior, specifically their clothing behavior. A review of literature demonstrated that Asian Americans have been studied from different psychographic and sociological aspects. However, the apparel shopping behavior of this market has received...

Resource Type:

Masters Thesis

Full Text:

than the American group. Chowdhary and Dickey (1988) examined the concept of fashion leadership