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Filtering by: Subject Consumer behavior Remove constraint Subject: Consumer behavior Committee Member Becker, Boris Remove constraint Committee Member: Becker, Boris

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  • Relationship between fashion leadership and apparel buying behavior among Oregon women

    Creator:
    Johnson, Cheryl Cruzan
    Abstract:
    Researchers have investigated the behavioral and demographic characteristics of fashion innovators, opinion leaders, and innovative communicators in samples drawn from populations residing outside of Oregon. Therefore, the purpose of the present study was to examine differences between innovative communicators and non-innovative communicators in a sample of Oregon women in their...
    Resource Type:
    Masters Thesis
    Full Text:
    behavior. Marketing researchers have been interested in consumer life- styles in terms of how people

  • A comparative study of apparel shopping orientations between Asian Americans and Caucasian Americans

    Creator:
    Ho, Shan-hsin Angie
    Abstract:
    Very little empirical research has been conducted on Asian Americans as a whole in relation to their consumer behavior, specifically their clothing behavior. A review of literature demonstrated that Asian Americans have been studied from different psychographic and sociological aspects. However, the apparel shopping behavior of this market has received...
    Resource Type:
    Masters Thesis
    Full Text:
    research has been conducted on Asian Americans as a whole in relation to their consumer behavior