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Filtering by: Creator Lang, Johnsie R. Committee Member Bernell, David Degree Field Speech Communication

The Effect of Affect: A Close Reading of LeBron James’ Athlete Activism

Creator:

Campista, Joshua, I.

Abstract:

The purpose of this thesis is to argue that LeBron James’ expressions of activism are, in many ways, perceived as insincere, hypocritical or disingenuous to his followers on the social media platform Twitter. Using the theoretical framework of Affect Theory and Plutchik’s wheel of emotions, a close reading was conducted...

Resource Type:

Masters Thesis