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Filtering by: Subject Consumer behavior Remove constraint Subject: Consumer behavior Committee Member Brown, Clinton Remove constraint Committee Member: Brown, Clinton Peer Reviewed No Remove constraint Peer Reviewed: No

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  • Self-gifts : consumer purchases of clothing gifts for themselves

    Creator:
    Cristi, Marie Abigail V.
    Abstract:
    Little empirical research has been conducted on self-gifts as a phenomenon of consumer behavior. A review of literature demonstrated that the phenomenon of self-gifts has been studied from the conceptual aspect, such as self-gift functions. Yet, our knowledge of self-gifts still remains limited because many of the determinants of self-gifts...
    Resource Type:
    Masters Thesis
    Full Text:
    empirical research has been conducted on self- gifts as a phenomenon of consumer behavior. A review of

  • A comparative study of apparel shopping orientations between Asian Americans and Caucasian Americans

    Creator:
    Ho, Shan-hsin Angie
    Abstract:
    Very little empirical research has been conducted on Asian Americans as a whole in relation to their consumer behavior, specifically their clothing behavior. A review of literature demonstrated that Asian Americans have been studied from different psychographic and sociological aspects. However, the apparel shopping behavior of this market has received...
    Resource Type:
    Masters Thesis
    Full Text:
    research has been conducted on Asian Americans as a whole in relation to their consumer behavior