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Filtering by: Committee Member Bryant, Nancy O.

The effect of music in fashion video advertisements on attitude toward apparel brand

Creator:

Hennessy, Karen E.

Abstract:

Products as diverse as soda-pop, fashion and automobiles are selling to the tunes of classic and current pop and rock music. The combination of MTV (Music Television), the latest audio-visual technology, and the replacement of movie stars by rock stars as the idols of contemporary youth (Beckett, 1985; Hartman, 1987),...

Resource Type:

Masters Thesis
An assessment of Cook-Chill Foodservice Systems

Creator:

Yang, Mei-fang

Abstract:

Cook-Chill Foodservice System was a new alternative foodservice system in the 1960s. Food items in Cook-Chill Foodservice Systems are prepared and chilled in advance of service, stored in inventory, and then rethermalized before consumption. The purpose of this research was to evaluate Cook-Chill Systems from the foodservice manager's view. The...

Resource Type:

Masters Thesis