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Filtering by: Committee Member Cluver, Brigitte Remove constraint Committee Member: Cluver, Brigitte

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Color Through Poetry

Creator:

Dingman, Paige M.

Abstract:

This project aims to challenge traditional beliefs about the emotional and psychological meanings of colors, which are often limited in the Western world. The psychology of color is heavily present in nearly every aspect of our lives, and this continual reinforcement of each color’s assigned meaning ignores and discourages the...

Resource Type:

Honors College Thesis
Identifying Characteristics of Successful Fashion Bloggers and Their Influence on Consumer Purchase Decisions

Creator:

Chen, Marisa K.

Abstract:

Fashion bloggers have become a changing force of the retail industry over the past decade, redefining where consumers look for fashion inspiration, product reviews, and brand credibility. Despite the widespread popularity of fashion bloggers, there is little industry consensus as to what characteristics make a fashion blogger successful and to...

Resource Type:

Honors College Thesis
Exploring the Consumer Green Gap: Consumer Attitudes and Intentions Related to Sustainable Product Consumption

Creator:

Geldert, Brionna R.

Abstract:

Green consumerism is an important issue among marketers due to the prevailing green gap (Tseng, 2016). A consumer’s green gap is the distance between the stated importance of protecting the environment and actual behavior (Tseng, 2016). This study strives to understand factors affecting consumer motivations and decisions related to sustainable...

Resource Type:

Honors College Thesis
Music stimuli in retail environments : a cross-cultural comparison

Creator:

Lunina, Yuliya

Abstract:

This project aims to determine if the relationship between shopping behavior and the tempo of in-store music is impacted by shoppers’ cultural orientation. Companies that expand their business overseas need to better understand not only the demographics of the market they are entering into, but also the cultural beliefs and...

Resource Type:

Honors College Thesis
When More Is Less : Consumer Attitude Formation When Facing Choice Overload In Apparel E-Commerce

Creator:

Tung, Tsun-Yin

Abstract:

This study proposed a theoretical model of choice overload and empirically examined the model in the context of online apparel shopping. The purpose of the study was to investigate how the number of choices and product presentation formats influenced consumers’ online apparel shopping experience as well as how the formed...

Resource Type:

Dissertation
The Effect of Wear and Laundering on the Moisture Management Performance of Nomex Base Layer Garments

Creator:

Couvrette, Skye T.

Abstract:

Apparel has been described as a portable environment (Jintu & Tsang, 2008). This portable environment has the ability to facilitate human presence in a variety of situations, conditions, and circumstances that would otherwise be uncomfortable, harmful, or even fatal. Personal protective garments (PPGs) that provide thermal insulation from external heat...

Resource Type:

Masters Thesis
Her choice : identity formation and dress among Iranian, Muslim women living in the United States

Creator:

Howell, Alexandra L.

Abstract:

The Islamic faith is a growing global religion; the Pew Forum on Religion and Public Life (2011) estimates that globally the Muslim population is 1.6 billion and will increase to 2.2 billion by 2030. As the population of Muslims grows the apparent misunderstandings of the faith among Western societies are...

Resource Type:

Dissertation
Effects of fiber electrostatic cling and moisture regain on Timothy grass pollen attraction

Creator:

Vaughn, Reyna J.

Abstract:

People will spend a large amount of their lifetime indoors where the air is filled with both indoor and outdoor allergens. Exposure to allergens can have a range of effects on the health of building occupants. Textiles make up a vast majority of the surfaces, such as draperies, sofas, pillows,...

Resource Type:

Masters Thesis
Fashioning queer bodies : intersections of dress, identity, and anxiety in the queer women's community

Creator:

Reddy-Best, Kelly

Abstract:

The purpose of this study was to explore the relationship of dress and queer women and how their sexual identity influences their appearance management behaviors. I answered the following research questions: (1) How is gender identity constructed and negotiated in different spaces for queer? (2) Does sexual identity influence dress...

Resource Type:

Dissertation
Building brand equity for unfamiliar Asian brands' entry into global markets

Creator:

Song, Sarah Sungsook

Abstract:

The purpose of this study is to fill a critical gap in brand equity literature by proposing and empirically testing a brand equity process model for unfamiliar Asian brands. Cue utilization theory (Easterbrook, 1959) and impression formation theory (Asch, 1946) were integrated to explain how extrinsic and intrinsic cues shown...

Resource Type:

Dissertation

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Academic Affiliation

Design and the Human Environment9
Design and Human Environment6

Advisor

Mullet, Kathy K.4
Kim, Minjeong3
Burns, Leslie D.2
Chen, Hsiou Lien2
Read, Marilyn2
more Advisors »

Commencement Year

Commencement Year range begin – Commencement Year range end

Current results range from 2009 to 2021

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Committee Member

Cluver, Brigitte[remove]19
Koenig, Hal4
Chen, Hsiou-Lien3
Lachenbruch, Barbara3
Mullet, Kathy2
more Committee Members »

Creator

Tung, Tsun Yin2
Chen, Marisa K.1
Christel, Deborah A.1
Couvrette, Skye T.1
Dazkir, Sibel Seda1
more Creators »

Date

Date range begin – Date range end

Current results range from 2008 to 2021

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Decade

2020-20292
2010-201914
2000-20093

Degree Field

Design and Human Environment15
Merchandising Management3
Apparel Design1
Business Administration1

Degree Level

Master's10
Doctoral5
Bachelor's4

Degree Name

Master of Science (M.S.)9
Doctor of Philosophy (Ph.D.)5
Honors Bachelor of Science (H.B.S.)4
Master of Arts (M.A.)1

Language

English [eng]19

License

All rights reserved16
Attribution-NonCommercial 4.0 (CC BY-NC 4.0)2
Attribution 4.0 (CC BY 4.0)1

Non-Academic Affiliation

Oregon State University. Graduate School15
Oregon State University. Honors College4

Peer Reviewed

No19

Resource Type

Masters Thesis10
Dissertation5
Honors College Thesis4

Rights Statement

In Copyright18
In Copyright - Non-Commercial Use Permitted1

Subject

Consumers -- Attitudes2
Advertising -- Psychological aspects1
Antistatic agents (Textiles) -- Testing1
Attention in children1
Beauty, Personal -- Psychological aspects1
more Subjects »

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