Search Constraints

Start Over
Filtering by: Creator Johnson, Cheryl K. Remove constraint Creator: Johnson, Cheryl K. Committee Member Crisp, Lloyd Remove constraint Committee Member: Crisp, Lloyd

Search Results

  • Relationship between fashion leadership and apparel buying behavior among Oregon women

    Creator:
    Johnson, Cheryl Cruzan
    Abstract:
    Researchers have investigated the behavioral and demographic characteristics of fashion innovators, opinion leaders, and innovative communicators in samples drawn from populations residing outside of Oregon. Therefore, the purpose of the present study was to examine differences between innovative communicators and non-innovative communicators in a sample of Oregon women in their...
    Resource Type:
    Masters Thesis
    Full Text:
    buying behavior among Oregon women AN ABSTRACT OF THE THESIS OF Cheryl Cruzan Johnson for the degree