Index Catalog // ScholarsArchive@OSU

Creator:: Fukumura, Dawn H.
Abstract:: The purpose of the present study was to test the selfconcept and store image congruency theory with an elderly population. The self-concept and store image congruency theory predicts that individuals patronize stores that they perceive as having an image similar to their own self-concept (Martineau, 1958). The present study specifically...
Resource Type:: Masters Thesis

Creator:: Demissee, Debbra W.
Abstract:: This study assessed the differences between teachers' opinions and students' responses regarding the influence of clothing on adolescents' decisions to participate in social activities. Survey methodology was used with the final samples consisting of 336 students and 140 teachers who were drawn from six high schools located in economically depressed...
Resource Type:: Masters Thesis

Creator:: Ho, Shan-hsin Angie
Abstract:: Very little empirical research has been conducted on Asian Americans as a whole in relation to their consumer behavior, specifically their clothing behavior. A review of literature demonstrated that Asian Americans have been studied from different psychographic and sociological aspects. However, the apparel shopping behavior of this market has received...
Resource Type:: Masters Thesis

Creator:: Durand, Elizabeth Victoria
Abstract:: Previous research suggests that little is known about female mentoring relationships, particularly among undergraduate students. The purpose of the present study was to investigate mentoring relationships experienced by female undergraduate merchandising management students. The investigation included the overall prevalence of mentoring experiences, the specific kinds of mentor roles, the prevalent...
Resource Type:: Masters Thesis

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