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Filtering by: Committee Member Field, Donald R. Subject Wilderness areas -- Recreational use -- Marketing

A marketing approach to providing recreation experience opportunities for wildland visitors

Creator:

Lee, Martha Eugenia

Abstract:

The concept of marketing, with its primary focus on meeting customer needs, is being adopted by federal agencies such as the U.S. Forest Service who are in the business of providing, among other things, recreation opportunities for their visiting public. Although not a new concept, the notion of applying marketing...

Resource Type:

Dissertation