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Filtering by: Creator Larson, Shawn M. Committee Member Funk, Kenneth

Defining and comparing risks and success measures of the reference design process and traditional new product development processes

Creator:

Larson, Tasha M.

Abstract:

To address aggressive global competition, retain customers and increase revenue, firms are required to pursue New Product Development (NPD) projects. Ventures of this nature are risky and fail often. Numerous factors influence the survival of a project. In this research, 16 factors have been identified and selected as indicators of...

Resource Type:

Masters Thesis

Full Text:

AN ABSTRACT OF THE THESIS OF Tasha M. Larson